Creating something beautiful, meaningful, fashionable and hip is no easy task. But, that is exactly the aim of BUBORN Malibu. BUBORN launched in October 2022, yet the vision began in 2020 when founder Michael Bolduc began painting his favorite verses on hoodies already in his wardrobe. When wearing them out and about, the verses on his hoodies would draw interest from people who would share their stories about the verse or their relationship with God, how and why they came to God etc. Meaningful conversations developed with strangers. It was people sharing a common interest in the ultimate purpose in life – God.
This became inspiration for BUBORN. Michael’s vision was to create a beachwear and streetwear brand that glorified God. It was, in Michael’s mind, a unique way to celebrate God and His grace in a creative manner. His intention is to bring awareness and interest in God through fashion.
Michael began his quest to develop a clothing brand of high quality, luxury hoodies, tee shirts and sweatpants in Malibu, California. He sourced cottons and other textiles and made multiple samples from a variety of manufacturers throughout Los Angeles. His criteria are very particular. After extensive testing and consideration in all areas of development, he was able to put together a brand of unisex clothing that uses the finest raw organic cotton manufactured in a dense, high-quality weave that is very fashionable, comfortable and aesthetically pleasing. BUBORN’s colors and washes meet the strict standards established by BUBORN’s founder, who oversees all color development until the proper hues are achieved. BUBORN uses natural pigments to create inks and high-quality applications so that the hand painted graphics actually blend into the fabric, making them feel part of the material. This was essential for BUBORN’s founder, and it took weeks to find a formula that would provide high quality, sustainable, durable, aesthetic results on BUBORN’s garments. The feel is seamless to the touch, which is something its founder demanded.
BUBORN’s founder always had an interest in fashion growing up and he became involved in the NY fashion scene following his graduation from college and graduate schools. He always had a good eye for style and kept abreast of trends and brands throughout the world. Christian Dior, Comme des Garçons, Alexander McQueen, Agnès B, Costume National, Vintage Ralph Lauren, Hugo Boss and Katherine Hamnett were some of his favorite brands. Maison Margiela, Louis Vuitton, Anine Bing, Burberry, The Kooples and Ksubi intriguing. While spending time mostly in major cities, his fashion sensibilities revolved mostly around urban style.
All of that changed when he moved to Malibu. Michael quickly realized the need for hoodies in Malibu. The chilly Malibu morning and après sunset air made a hoodie the essential item in Malibu. The Malibu lifestyle is casual, laid back and informal. It is stylishly creative, but uncomplicated. Effortless. Comfortability is an obvious goal. The weather and scenery lend itself to color. The days of wearing blacks and greys from his metropolitan years were no longer appropriate. It was color. Pretty and aesthetically pleasing colors. Life. And, not solids, like so many streetwear brands. No. BUBORN is fanatic about its unique colorful apparel. Hand dyed. One item at a time to assure quality that meets BUBORN’s standards. Hand painted graphics of verses and inspirations are applied on BUBORN’s apparel so that each garment is a piece of artwork. BUBORN is art. BUBORN is fashion. BUBORN's creations celebrate the ultimate Creator. And BUBORN hopes others come to a realization of the ultimate purpose in life. God.
BUBORN’s unisex hoodies, sweatpants and tees are heavy, but not too heavy. They are loose with a fashionable drape, making them perfect for working out (yoga, pilates etc) or dining out. Through its use of color, artwork and quality fabrics, this streetwear, beachwear brand offers variation taking its wearers from informal activities to dining out at trendy restaurants. BUBORN achieves variability like no other brand in the market. BUBORN clothing is eye catching, comfortably soft, and a pleasure to wear.
BUBORN is making a splash in the premium streetwear and beachwear market, much like the pioneers did when they launched. Think Supreme, Ksubi, Stussy, Golden Goose and Acne Studio to name a few. While many brands have gone oversees with manufacturing, BUBORN is made locally in Los Angeles. BUBORN is setting a path in 2023 with its line of clothing that brings streetwearers, fashionistas, trend setters, surfers, beach goers, college students, parents and everyone from everywhere to the revelations of our Creator. Fashion is a wonderful way to express ourselves and our individuality. It provides a platform to speak. And, BUBORN has spoken. Let us walk in the light as He is in the light. May all BUBORN wearers walk in that light in newness and love as we approach 2023 in Victory.